The customers these days are empowered with the information about businesses, which wasn’t the case earlier. The internet revolution has made it possible for the people to research about the company and the quality of their service and products before buying. Thus, it is imperative for the businesses to embrace what the customers are saying and make proper use of it in building their products and services. Fabletics is a new age athleisure brand that offers high-quality athleisure women wear at affordable prices. It started in 2013, but in just a few years managed to grow its business by over two hundred percent because it listened to what the customers had to say and follow their reviews and feedback accurately.
A company that has hundreds and thousands of customers’ reviews online that are positive would help in increasing the market image of the company. It would result in more sales as well as higher customer loyalty. The companies these days also have a feature on their websites that allow customers to give their reviews, and it makes it easier for potential customers to check what others are saying about the company’s products and services. Integration of such modern features has helped Fabletics to win the trust of the customers and increase its sales rapidly since the time it entered the market.
Kate Hudson, one of the co-owners of Fabletics, has also ensured that Fabletics remains a service oriented company that is dedicated to providing high-quality products to the consumers at affordable prices. She has used the reviews and feedback offered by the customers to develop products that are in demand and sought by the end users, which has helped tremendously in increasing the revenue of the company as a whole. Kate Hudson has helped in roping in some of the most celebrities in Hollywood such as Demi Lovato to inspire new designs for the products, which are loved by the customers. The prices of the Fabletics’ products are also kept reasonable to ensure that it is affordable for women from all backgrounds.
Don Ressler and Adam Goldenberg, who are also the co-owners of Fabletics said that involving Kate Hudson in the company has helped tremendously as she ensures that the styles introduced by the enterprise are fresh, vibrant, and in tune with the latest trends. Kate Hudson leads a very active lifestyle and is an inspiration to millions of her fans across the globe, and it has helped in making Fabletics a brand that women of all ages, shapes, and sizes can relate to. Fabletics has also ensured that it uses Big Data effectively in making business decisions that are useful for the company. Kate Hudson keeps track of the enterprise’s sales and provides that corrective measures are taken to keep the sales figure high. The customer service of the brand is also top notch to make sure that the customers are easily able to access the company and get their issues resolved with ease. The clients that are interested in shopping at Fabletics must also try their Lifestyle Quiz to understand how Fabletics offers personalized shopping experience.